A BIOGRAPHY OF A HEROINE OF THE 21ST CENTURY
The first days of retirement, lady Tudur felt strange: he was not married and she had never cared for herself. For example, she always lunched at work, and she also bought the products that she founded first at the shop (to not having to think). We can say the Lady had lost the "self sufficiency" because she never used it. But all this had changed: Julia wanted to take care of herself.
First, Julia began to think about which brands she should buy, it was not easy but eventually she realized that not all the companies had helped herself in the same way. On the other hand “have a preferred companies is a personality and experience symbol." For example, once she bought All Bran bars because she was moody. The fact is that, although she eat four bars in an hour, go to the bathroom so often make her more moody. So she selected some brands: Special K (for its weight loss plans that had helped her to feel beautiful and because it had been her breakfast all her life" ), Marlboro (because she had been collecting their "limited editions"), Olay (because many times the slogan "because you costs it" had animated her), Repsol (because always had offered her the weather program), and other brands ... In addition, she decided to buy the more expensive products, "quality is in the price."
So, Julia began to buy only a few brands and their diet was reduced in variety. For breakfast: cornflakes, for dinner: cornflakes and in the afternoon she eat a bowl of cornflakes. Her favorite pastime was take her yellow seat (filling of Repsol petrol) and went on the motorway; sometimes she traversed hundreds of miles, beyond two or three provinces, to buy some cereal in a supermarket. And she had "mini-holydays" going to visit factories like Nutrexpa (Colacao’s factory)...
Julia was happy. When she mirrors herself she saw a thin woman (maybe because didn’t eat meat, because there aren’t big companies of that product), she saw her hair care because Garnier conditioners, and her skin free of the seven aging signs. In the same way, she smells like vanilla from Madagascar, lotus flower and seaweed patented by Lacoste. Personally, she felt relaxed: an effect produced by the 2 packs of Marlboro that she smoked every hour. Finally, she was proud of been in middle of a battle, between companies, to get their loyalty.
...
After a year and few months, Julia’s health was extremely deteriorated (maybe because she only eats cereals rich in preservatives). She had no friends and she was indebted (to the high cost of her life). In 2012 Julia died alone, at home while she was browsing an IKEA catalog.
Taking the death of Mrs. Tudur, BBVA took the opportunity to seize the Julia’s objects to collect the debt. When the inspectors came to her house, they discovered a veritable commercial treasure: thousands of cornflake’s collections, a room dedicated to the worship of Repsol, etc...
The press and big busines
Mrs. Tudur (1944-2012) had worked in the advertising industry since 1979. She loved her job; especially devise advertisings to prestigious companies like Coca-Cola, McDonald's or Special K. Although there was nothing she liked more than her job, when she was 67 years old, she decided to retire. As she said to her friends "I have not bought a mattress Lomonoco for getting up at 6 o’clock every day."
The first days of retirement, lady Tudur felt strange: he was not married and she had never cared for herself. For example, she always lunched at work, and she also bought the products that she founded first at the shop (to not having to think). We can say the Lady had lost the "self sufficiency" because she never used it. But all this had changed: Julia wanted to take care of herself.
First, Julia began to think about which brands she should buy, it was not easy but eventually she realized that not all the companies had helped herself in the same way. On the other hand “have a preferred companies is a personality and experience symbol." For example, once she bought All Bran bars because she was moody. The fact is that, although she eat four bars in an hour, go to the bathroom so often make her more moody. So she selected some brands: Special K (for its weight loss plans that had helped her to feel beautiful and because it had been her breakfast all her life" ), Marlboro (because she had been collecting their "limited editions"), Olay (because many times the slogan "because you costs it" had animated her), Repsol (because always had offered her the weather program), and other brands ... In addition, she decided to buy the more expensive products, "quality is in the price."
So, Julia began to buy only a few brands and their diet was reduced in variety. For breakfast: cornflakes, for dinner: cornflakes and in the afternoon she eat a bowl of cornflakes. Her favorite pastime was take her yellow seat (filling of Repsol petrol) and went on the motorway; sometimes she traversed hundreds of miles, beyond two or three provinces, to buy some cereal in a supermarket. And she had "mini-holydays" going to visit factories like Nutrexpa (Colacao’s factory)...
Gradually, she began to discover the importance of some brands in her life; there were companies as important in her life as a family. The special editions became the decoration of her house and she began to keep the toys included in a big Colacao’s pots. On Christmas 2011, she will give them to the church. Also, she participates in all competitions organized by the company’s "... sends 5 barcodes to win an I-pod"...
Julia was happy. When she mirrors herself she saw a thin woman (maybe because didn’t eat meat, because there aren’t big companies of that product), she saw her hair care because Garnier conditioners, and her skin free of the seven aging signs. In the same way, she smells like vanilla from Madagascar, lotus flower and seaweed patented by Lacoste. Personally, she felt relaxed: an effect produced by the 2 packs of Marlboro that she smoked every hour. Finally, she was proud of been in middle of a battle, between companies, to get their loyalty.
...
After a year and few months, Julia’s health was extremely deteriorated (maybe because she only eats cereals rich in preservatives). She had no friends and she was indebted (to the high cost of her life). In 2012 Julia died alone, at home while she was browsing an IKEA catalog.
Taking the death of Mrs. Tudur, BBVA took the opportunity to seize the Julia’s objects to collect the debt. When the inspectors came to her house, they discovered a veritable commercial treasure: thousands of cornflake’s collections, a room dedicated to the worship of Repsol, etc...
The press and big busines
s didn’t take long to know about it. The case generated a genuine social phenomenon and a new trend: companies spread the case of Julia as an example to follow. Special K, make a special edition dedicated to Julia and build her a memorial at its headquarters in the U.S.
Julia showed us how a seemingly normal and anonymous person can hide a true heroine of the 21st century. And how, even in anonymity, someone can strive himself to improve this world.
Ignasius bofillus Astrolupitechus
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